Amazon, H&M Pressing to Soften India's Plastic Ban | News & Analysis | BoF
Consumer sentiments toward brands: the interaction effect between brand personality and sentiments on electronic word of mouth | SpringerLink
The FINANCIAL - Google Triumphs Over Amazon In Smart Home Brand Equity Battle
H&M - Digital Brand Audit by Giorgio Cesari - issuu
The World's Most Searched Consumer Brands - WP Guy News
Brand Audit - H&M vs. ZARA: H&M's Brand Identity Prism
Covid-19 Drives Amazon's Rise Among World's Top Brands
Amazon.com: Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit eBook: Thompson, Anne Bahr: Kindle Store
Chart: The World's Most Valuable Brands 2020 | Statista
H&M Bans Brazilian Leather Over Amazon Rainforest Fires
Which Streaming Service Has the Most Subscriptions? - WP Guy News
H&M v Zara | M Y R A
Brand Audit - H&M vs. ZARA: H&M CBBE pyramid
H&M plans to hire 800 in 2018, expand retail presence, Marketing & Advertising News, ET BrandEquity
What Is A Brand Promise? 12 Powerful Examples - Www.garyfox.co
Emotional branding speaks to consumers' heart: the case of fashion brands | Fashion and Textiles | Full Text
Global Brand Equity | SpringerLink
Amazon tops ranking of 75 most valuable global retail brands
Why Zara Wins, H&M Loses in Fast Fashion
H&M faces up to a new reality | Financial Times
CartEgg - New York Fashion Week - Why Amazon, H&M, Zalando Are Backing A New Transparency Program - CartEgg
An integrated retailer image and brand equity framework: Re-examining, extending, and restructuring retailer brand equity - ScienceDirect
H&M gets hit with the 'Amazon effect' - MarketWatch
