Assessing the Societal Impact of Research: The Relational Engagement Approach - Julie L. Ozanne, Brennan Davis, Jeff B. Murray, Sonya Grier, Ahmed Benmecheddal, Hilary Downey, Akon E. Ekpo, Marion Garnier, Joel Hietanen,
1 Assessing the Societal Impact of Research: The Relational Engagement Approach Julie L. Ozanne is Professor of Marketing, Unive
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