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![PDF] Business case analysis in new product development | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/43e04b9609cbd040d1c97c8460fe275ea3a0a99c/7-Figure3-1.png "PDF] Business case analysis in new product development | Semantic Scholar")
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The role of product development practices on new product performance: Evidence from Nigeria's financial services providers - ScienceDirect
